GAW released some information and their White Paper for their coin code named "HashCoin". They're developing a new platform that encompass Zencloud and Hashtalk called "HashBase", and with this large development process, this coin is just another brain child that GAW is pursuing.
The basis of the coin is to become in my opinion a less volatile bitcoin, that is widely accepted by merchants. Now, obviously, to do this they are going to need serious merchant adoption and for merchants to adopt, I think they're going to need to see that it's not volatile first hand.
I see issues with it, but they are a good and very well off company, so I'm sure they've thought through the problems with their strategy.
If you're interested in the specifics, please check both GAW's site and a release of the information from and Cryptocoin News.
This coin seems like it's going the route of more institutionalized currency, like USD or CAD (or whatever your local currency is). I believe that this kind of route runs a little too parallel to the model of current banks and financial institutions currently. Yes, it is still "Mined currency" but it's starting to adopt characteristics from the pre-existing model.
GAW's Rollout Roadmap
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